Japanese firm Soineya offer single women sleepovers with male models

A Japanese firm has launched a service for single women where they can select a man to go to their house so they can enjoy a platonic sleepover.The firm called Soineya dispatches an attractive man to the woman's house so they can be comforted at night.

However, the Tokyo based company insist that their employees will only cuddle their clients or offer them comforting words. Customers are told the men can 'ease your loneliness at night' but insist the models are only there to sleep beside customers and nothing else. Women are not allowed to touch the men in an intimate manner, secretly film them or contact them without the permission of the agency.